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Essay Writing Service

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Jerry Seinfeld Rips Author Of Nyc Is Dead Forever Essay

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The case of Nokia and Apple Essay - 275 Words

The case of Nokia and Apple (Essay Sample) Content: How effective are the marketing structures used by telecommunications technology companies in introducing new products? The case of Nokia and Apple.Name:Course:Institution:Date:ABSTRACTThe first-generation mobile handsets and networks were introduced in the early 1980s, and the mobile industry has now reached fourth-generation handsets and become an integral part of people's everyday lives. The smart-phone is the fastest-moving segment of the mobile phone industry and represents a convergence of two industries; mobile handset and computing. It started much earlier but became very prominent around 2007, especially when Apple Inc. introduced the à ¢Ã¢â€š ¬Ã‹Å"iPhone'. Nokia, one of the market leaders then, failed to pay attention to critical components like adaptation, culture, leadership, and sustainability. This allowed other companies to come up and eat into Nokia's large market share and overtake it in the industry.The transformation of the mobile phone industry ha s led to intensive and aggressive competition amongst industry players. The increased focus on software development has lowered barriers to entry that were related to hardware expertise, and opened up the market to the entry of new players like Apple, Samsung and HTC. The rapid pace of technological development in the industry has forced companies to innovate and introduce new products fast. The companies have different marketing strategies for introducing new products into the market. This paper analyzes the marketing strategies of Nokia and Apple using both qualitative and quantitative research.According to the findings of this paper, Apple entered the smartphone market by making things easy for its developers. By using all these existing development assets, Apple managed to keep the minimum technical investment required when starting out as low as possible. The iPhone was promoted as a development platform using the company's existing channels in the developer community. Apple pr oducts and offers are available to consumers through three distinct platforms: the Apple Store, Apple Online Store and Service Provider Outlet. The success of Apple's retail stores is because they give customers a direct experience of the company's brand products.Nokia's decline in the U.S. market is the lack of operator cooperation. The U.K. market is dominated by carriers so they wield a lot of influence, and Nokia had a difficult relationship with the carriers (Schwartz, 2009). The use of Symbian technology has also been mentioned as a contributor to Nokia's problems in the mobile phone market (Woyke, 2010). The technology proved incompatible with touch-screen devices, which currently dominate the mobile market. In general, Nokia failed to accurately read the changing market trends and adapt accordingly. It lagged behind in RD and allowed other players like Apple and Samsung to overtake it.Keywords: mobile handset manufacturers, smartphone, markets, products, consumersTABLE OF CO NTENTSABSTRACT..................................................................................................................2Table of Contents...........................................................................................................4List of Figures.................................................................................................................6List of Tables...................................................................................................................7CHAPTER ONE...............................................................................................................8INTRODUCTION............................................................................................................8Background of the study.......................................................................................9Research background............................................................................................9Organizational ba ckground...................................................................................10Rationale................................................................................................................18Purpose of the research..........................................................................................18Statement of the problem.......................................................................................18Research questions..................................................................................................19Research Objectives................................................................................................19Significance of the study.........................................................................................19Structure of the dissertation.....................................................................................19Conclusion............................................................................ ....................................20CHAPTER TWO..................................................................................................................22LITERATURE REVIEW.....................................................................................................22Introduction...............................................................................................................22Price of the product...................................................................................................23Quality of the product.................................................................................................23Key issues regarding quality control of the products:................................................24Hiring fresh graduates and training them according to the job requirement..........24Provide attractive compensation packages for all the employees......................24Equal Employment Opportunity in "next" PLC............................. .....................25The highest level of safety in the workplace.......................................................26Staff Requirement .................................................................................................27Loyalty of the customer.........................................................................................31Conclusion.............................................................................................................32CHAPTER THREE.............................................................................................................34RESEARCH METHODOLOGY.........................................................................................34Introduction.............................................................................................................34Research philosophy...............................................................................................34Research design................................ .......................................................................34Research approach.............................................................................................35Quantitative research.............................................................................................35Qualitative research..............................................................................................35Research Method ...................................................................................................36Research Strategy or onion................................................................................36Data collection method .........................................................................................37Secondary data.............................................................................................37Primary data......................................................................................................37Sample size and sample technique.........................................................................38Data Analysis........................................................................................................38CONCLUSIONS...............................................................................................................47REFERENCES.........................................................................................................50APPENDIX A .....................................................................................................................54APPENDIX B ...................................................................................................................55List of FiguresFigure 1: Share of mobile handset shipments.....................................................10Figure 2: Global impact of Nokia's sales.............................................................12Figure 3: World smartphone market share by company...................... ................16Figure 4: Handset manufacturer market shares in Europe, 2005-2010..................18Figure 5: Global mobile phones market by region in 2009....................................30Figure 6: The mobile phone value system..............................................................30List of TablesTable 1: Global impact of Nokia's sales in millions of Euros.........................12Table 2: iPhone net sales for 2010, 2011 and 2012..........................................16Table 3: Apple distribution channels.................................................................46Table 4: Apple promotion strategies..................................................................46CHAPTER 1INTRODUCTION1.1 IntroductionT...

A Research On Micro Finance - 2042 Words

EXECUTIVE SUMMARY Micro-finance is a service provided by banks and other financial institutions in which extremely affordable and easy loans are provided to the low-income segment of the country and those people having no source of financing. It is mostly practiced in under-developed and developing countries. Micro-finance ensures that these people have a secure income source for their future. Furthermore Micro-finance serves a dual purpose of: 1. Raising the Employment level 2. Increasing the per-capita income One of the biggest examples of success of microfinance is Bangladesh. However talking about the Indian context of Micro-finance, as a concept it has made its presence felt in India through several prominent MFIs and NGOs and now Banks are also stepping forward. Microfinance has a great scope in creating sustainable economic development in the economically backward areas of India. Work has already been started in promoting micro-finance and making it a provider of credit and banking facilities for those not covered under the purview of the Indian banking system and the associated benefits. However, apart from its primary function of extending the benefit of credit facility to the rural community and economically backward classes, microfinance also has a huge potential in creating community based entrepreneurship with the ability to create significant employment in the communities. OBJECTIVES The presented paper seeks to achieve the followingShow MoreRelatedA Research Study On Micro Finance2048 Words   |  9 PagesMicro-finance is a service provided by banks and other financial institutions in which extremely affordable and easy loans are provided to the low-income segment of the country and those people having no source of financing. It is mostly practiced in under-developed and developing countries. Micro-finance ensures that these people have a secure income source for their future. Furthermore Micro-finance serves a dual purpose of: 1. Raising the Employment level 2. Increasing the per-capita income OneRead MoreThe Role and Impact of Microfinance Institutions on Ghana’s Economy.1472 Words   |  6 PagesASSIGNMENT (a)  Ã‚   Using the 8 questions in page 75 of your text book but start reading from page 71 under the heading of - Determining what to research, and stop at the 8 questions. , propose a research topic and Justify it choice. Proposed Research Topic: The Role and Impact of Microfinance Institutions on Ghana’s Economy. Topic Area: The topic is on Microfinance and the Impact It has on Ghana’s Economy. Microfinance is often defined as financial services for poor and low-incomeRead MoreInvestigating the Role of Micro-Finance in Female Empowerment, Kawangware Division, Nairobi County1519 Words   |  7 Pageslooked upon with contempt. 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The non-farm sector-micro-enterprise workers who work in repair shops, wooden furniture making shops, etc were also included in this group. The third group was small agricultural, poultry, dairy-based enterprises;Read MoreIn Finance, Scholars Are Led By The Matter They Want To1076 Words   |  5 PagesIn Finance, scholars are led by the matter they want to study and define the approaches and the methods to use according to the environment and the subject of the study. During this essay, we will describe how scholars in finance approach problems and topics, then we will explore the methods they use before examining how they ensure the quality and the publication of the result of their research. The goal of research in the science of finance is to improve the financial environment and the financialRead MoreNeed Of The Study Of Women1492 Words   |  6 Pagesservices sector. Women entrepreneurship is largely skewed towards smaller sized firms, as almost 98 percent of women-owned businesses are micro-enterprises. As with the broader MSME sector, access to formal finance is a key barrier to the growth of women-owned businesses, leading to over 90 percent of finance requirements being met through informal sources. The total finance requirement of women-owned MSMEs in 2012 was around Indian rupees 8.68 trillion ($158 billion). Within the segment, small enterprisesRead More The Ministry of Micro, Small and Medium Enterprises and The Industries Development and Regulation Act1108 Words   |  4 Pagesmedium scale industries. ‘Micro, Small and Medium Enterprises Development Act, 2006’ launched to promote and develop small, medium scale enterprises. This act aims to accomplish long-term goals by government and MSME stakeholders. The Ministry of Micro, Small and Medium Enterprises (MSME), is launched by Government of India, which has adopted the cluster development approach as a key strategy for enhancing the productivity and competitiveness. It helps capacity building of Micro and Small Enterprises